Pommac has been a favorite in Sweden since 1919. It’s known for its unique taste that comes from a blend of fruits, including apples and raspberries. This drink isn’t like your everyday soda because it’s aged in oak barrels for three months, giving it a distinct flavor.
The drink was invented by Anders Lindahl after he moved to Stockholm. He worked with Albert Vilhelm Nummelin to develop Pommac’s taste. The name ‘Pommac’ reflects the drink’s upscale aim, hinting at connections to finer drinks like champagne and cognac.
Originally, Pommac was aimed at adults, offering a sophisticated, non-alcoholic beverage option for social events. Over time, it gained popularity and became associated with quality and class, supported by big advertising campaigns.
In 2004, Carlsberg, the company owning Pommac, planned to discontinue it due to declining sales. However, a strong show of support from the public, with 50,000 people signing a petition, led Carlsberg to reverse the decision.
Pommac has fans outside of Sweden too, especially in Finland, where it’s a popular choice for celebrations. Despite changes and challenges, Pommac has maintained its place as a distinctive and beloved beverage, offering a taste of Swedish tradition.
Photo credit: Henri Bergius
