The story of Lakrids by Johan Bülow began in 2007 in Denmark, when Johan Bülow, driven by his passion for licorice, decided to create his own brand. His goal was to make premium licorice that would stand out for its quality and taste. Starting in a small kitchen in Bornholm, Bülow began experimenting with different recipes and techniques to perfect his product.
The early days were focused on developing a unique formula that would set Lakrids by Johan Bülow apart from other licorice available in the market. Bülow’s dedication to quality and his innovative approach to traditional licorice-making quickly earned the brand a reputation among licorice enthusiasts in Denmark and beyond.
As Lakrids by Johan Bülow grew, it introduced a variety of licorice flavors, but a few became particularly renowned. The ‘Classic’ variety emerged as a signature product, offering a rich and authentic licorice flavor combined with a smooth chocolate coating. It struck a chord with customers seeking traditional licorice with a modern twist.
Another significant product in their lineup is the ‘Salt and Caramel’ licorice. This flavor became notable for its unique combination of the sweetness of caramel with a touch of sea salt, offering a distinct and enjoyable taste experience.
The ‘Chili Cranberry’ licorice is another example of the brand’s innovative spirit. This product blended the heat of chili with the tanginess of cranberries, all encased in a layer of chocolate, showcasing the brand’s ability to combine unconventional flavors successfully.
Growth and Development
Over the years, Lakrids by Johan Bülow has seen considerable growth. The brand’s focus on quality and flavor innovation helped it gain a loyal customer base. The expansion of their product range, along with maintaining high standards in production, played a key role in the brand’s development.
The company’s growth can be attributed to its ability to stay true to traditional licorice-making methods while embracing new ideas and flavors. This balance between tradition and innovation has been central to the brand’s success.